Kentucky Fried Activists...

It's the story of one plucky group of activists, dedicated to save a group of chickens from a painful plucking. And a giant multi-national corporation responding with "Pluck You."

(Sorry - I can't help myself sometimes.)

PETA - the notorious animal rights group - and KFC, the chicken fast food retailer are going toe-to-toe in a fight over animal welfare practices.

But this time, unlike those that have gone before them, such as Wendy's, Burger King or McDonalds, KFC isn't backing down.

PETA grew accustomed to scaring large, sensitive corporations with their bullying tactics and wild media campaigns. After taking on the big granddaddy of fastfood, McDonalds, they expected other corporations to follow suit. Specifically, they wanted KFC to change the way they slaughtered their chickens.

KFC disagreed. And PETA isn't taking the lack of cooperation from KFC in stride. In fact, they've stepped up their rhetoric and now seem hell bent on scaring the crap out of hapless consumers.

"In Ft. Wayne, Ind., for example, a PETA intern dressed in a chicken suit spent an hour-long protest in a wheelchair, going back and forth through a busy intersection. The "stunt boy" from local radio station "Wild 96.3" trailed the intern, holding out a bucket of chicken and asking, "Is this your brother or your aunt?"

Will the 'Kentucky Fried Cruelty' campaign have any effect? Not to some consumers - "KFC customer Tiffany Mueller looked on, gnawing on a piece of chicken.

"It all tastes the same to me," Mueller said.