It doesn't get more mainstream than beer...

If you haven't had a chance to check it out yet, let me encourage you to visit the "Bioproducts" section of this site.

As a HUGE believer in the potential of biotechnology, I'm kind of tickled to be working with Ontario Agri-Food Technologies at sharing a few of the neat stories that we come across. As we find a neat story about a new bioproduct or novel application, it gets added to the site. If you're interested in finding out more about that particular technology, there's a search function so you can bring up past stories.

One of the cooler stories I've come across in the past month involves the absolutely exploding demand for ethanol - a naturally derived ethyl alcohol bioproduct - driven in part by high petroleum prices.

What's the primary indication that ethanol has gone mainstream?

When Coors got into the mix.

There is a TON of money being invested into these new products and technologies. Yet, so far, no one has looked into the relative risks associated with turning agricultural producers into chemical or fuel producers.

Yet....