The Expectations Game
I want to pontificate on the Canadian election for a moment...
If you had said to Paul Martin in November that he would be running a minority government, you would have been laughed out of the room.
If you had said the Conservatives would have increased their seat total across Ontario, you would have met a similar result.
My, how things change. Both have happened, but according to many media reports, the Conservative Party are the losers in the recent Federal Election.
Why? It's all about expectations. In the wake of positive tracking polls, Conservative Leader Stephen Harper was caught musing about carrying enough seats to form even a majority government.
For someone who had been running a quiet, "We're not the arrogant Liberals" campaign, this was the equivalent of poking a lion in the eye with a stick. Arrogant or not, it smelled like it. And that what was did them in.
The smear campaign launched by the Liberals and NDP was succesful, but not because of their clever adds or thoughtful strategy. Rather, it was Conservatives acknowledging front runner status which ALLOWED the smear campaign to succeed. In many ways, the Conservatives were victims of their own success.
As a result, Canadians are waking up to see headlines like Harper falls short in the Sun Media chain... rather than "Martin Slapped with Minority Government."
There are times when it certainly pays to run a "front-runner" campaign. But when you're the party dedicated to ending the reign of front runners, I would argue that this is not one of them.



